Copywriting for Businesses

As Albert Einstein said: “If you can’t explain it simply, you don’t understand it well enough.” At ‘Hudson Copy’ we do an incredible amount of research to ensure we understand your product or process, and then put it into a structured, simple written brief.

In Business, the goal of the different types of content is to attract and convince someone to take action.

          • Buy something.
          • Download your white paper.
          • Take a call from a salesperson.

That is the goal in copywriting, know your audience and ensure they understand what you are trying to tell them. Weave together various pieces of content to produce a strong message.

Direct Response

Target the right people in the correct context. Direct response articles can cause the reader to take action.

Web Content

The website today must show you and your company as a professional entity with clear goals. Excellent products or services and have vibrant written content explaining the subject and company to the reader.

Case Studies

These are some of the most useful content on the website. Case studies or success stories allow the reader to see what your product can do and what impacts it has made for another customer.  Prospects are more likely to trust someone who puts their name to another company’s product than they are reading a brochure, composed solely with your new product in mind.

Whitepapers

These are long, fact-based, more structured pieces. Even though they are written without a sales pitch, you could position your product/company as the GO-TO place for information. Builds trust with your brand.

Emails and Autoresponders

If used and written cleverly, these will show your company as the first place to find out information for a given subject matter. You will gain trust and eventually make that all-important sale.

Articles

These are published in the media and can sometimes take off and end up on multiple news channels.

So, if you have a reason for content, then pick up the phone or email me at Phil@HudsonCopy.com to schedule a FREE 30-minute call. I might be able to help you.